Butterfly knows the vertical microdrama format inside and out. Every frame, every beat, every delivery is engineered for binge culture. We don’t just make shows... we shape desire.
Clips from our Key Cinematographer
Lorenzo Gonzalez's portfolio.
Lorenzo Gonzalez's portfolio.
BUTTERFLY DELIVERS ACROSS THE VERTICAL SPECTRUM...
Scroll-stopping hits, binge-ready sagas, global obsessions that keep audiences locked in.
Our specialties:
PLATFORM-SUPPLIED CONTENT
Hand us your scripts—we’ll execute them with cinematic polish, binge-first pacing, and speed that outperforms the market.
ADAPTATIONS & REMAKES
We transform existing verticals and popular screenplays into global-ready, scroll-stopping sagas. If it worked once, we’ll make it explode in vertical form.
ORIGINAL IP
Our in-house slate is developed to pull massive audiences, designed around the proven tropes and beats that dominate vertical micro-drama platforms.
Scroll-stopping hits, binge-ready sagas, global obsessions that keep audiences locked in.
Our specialties:
PLATFORM-SUPPLIED CONTENT
Hand us your scripts—we’ll execute them with cinematic polish, binge-first pacing, and speed that outperforms the market.
ADAPTATIONS & REMAKES
We transform existing verticals and popular screenplays into global-ready, scroll-stopping sagas. If it worked once, we’ll make it explode in vertical form.
ORIGINAL IP
Our in-house slate is developed to pull massive audiences, designed around the proven tropes and beats that dominate vertical micro-drama platforms.
WE UNDERSTAND THE
VERTICAL MICRO-DRAMA FORMAT
WRITING
Crafted in “binge-style” arcs: every episode asks a question that isn’t answered until the next.
Cliffhanger-driven — no scene ends safely.
Short, punchy dialogue optimized for close-up.
ACTING & DIAOULGE
Melodramatic in the “new soap” style that vertical audiences crave.
Big emotional turns, played tight in the frame.
Relatable archetypes (romantic hero, villain, rival, ingénue).
CINEMOTOGRAPHY
Shot in 9:16 close-up / MCU bias — the eyes sell the drama.
Lighting = low contrast overall, but with bright pop on the talent to separate them from backgrounds.
Movement: minimal but impactful (push-ins, whip pans, reveals, we know the shots).
PRODUCTION
Built for budget discipline + speed: fast turnaround, high volume.
Full equipment ownership: cameras, sound, lighting, and post systems, all seamlessly integrated into our workflow.
These tools have powered 20+ vertical micro-dramas, giving us complete control from pre through post.
Contained sets and modular locations.
EDITING
Every cut drives retention: hook in 10 seconds, twist mid-episode, cliffhanger button.
Rhythm that makes audiences swipe “next episode” without hesitation.
Music and sound design heighten the emotion.
MARKETING & DISTRIBUTION
Designed for algorithmic success: trailers, hooks, and promo cut for social media and impression marketing.
Every free episode is engineered as a funnel, built to maximize installs, minimize CPI, and convert viewers into paid subscribers.
Delivery pipelines streamlined for rapid deployment across global vertical platforms.
VERTICAL MICRO-DRAMA FORMAT
WRITING
Crafted in “binge-style” arcs: every episode asks a question that isn’t answered until the next.
Cliffhanger-driven — no scene ends safely.
Short, punchy dialogue optimized for close-up.
ACTING & DIAOULGE
Melodramatic in the “new soap” style that vertical audiences crave.
Big emotional turns, played tight in the frame.
Relatable archetypes (romantic hero, villain, rival, ingénue).
CINEMOTOGRAPHY
Shot in 9:16 close-up / MCU bias — the eyes sell the drama.
Lighting = low contrast overall, but with bright pop on the talent to separate them from backgrounds.
Movement: minimal but impactful (push-ins, whip pans, reveals, we know the shots).
PRODUCTION
Built for budget discipline + speed: fast turnaround, high volume.
Full equipment ownership: cameras, sound, lighting, and post systems, all seamlessly integrated into our workflow.
These tools have powered 20+ vertical micro-dramas, giving us complete control from pre through post.
Contained sets and modular locations.
EDITING
Every cut drives retention: hook in 10 seconds, twist mid-episode, cliffhanger button.
Rhythm that makes audiences swipe “next episode” without hesitation.
Music and sound design heighten the emotion.
MARKETING & DISTRIBUTION
Designed for algorithmic success: trailers, hooks, and promo cut for social media and impression marketing.
Every free episode is engineered as a funnel, built to maximize installs, minimize CPI, and convert viewers into paid subscribers.
Delivery pipelines streamlined for rapid deployment across global vertical platforms.
WE DON’T JUST MAKE VERTICAL DRAMAS,
WE KNOW WHY THEY WORK.
THIS IS NOT A START-UP EXPERIMENT.
THIS IS A BATTLE-TESTED ECOSYSTEM OF VERTICAL DOMINANCE.
WE DON’T JUST MAKE VERTICAL DRAMAS. WE BUILD VERTICAL BLOCKBUSTERS.
WE KNOW WHY THEY WORK.
THIS IS NOT A START-UP EXPERIMENT.
THIS IS A BATTLE-TESTED ECOSYSTEM OF VERTICAL DOMINANCE.
WE DON’T JUST MAKE VERTICAL DRAMAS. WE BUILD VERTICAL BLOCKBUSTERS.